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In addition to ads, one of the first ways that the Hot or Not founders monetized the website was with “Meet Me on Hot or Not” – essentially making Hot or Not a dating site.

In order to connect with someone through Hot or Not, you had to pay a fee. (They actually tried making this free once, but spam went through the roof.) They also added the ability to buy and send virtual flowers.

Hot or Not Founder Disagreements

Recalling the many emotional highs and lows of running Hot or Not, James Hong has described entrepreneurship as “volunteering to be bipolar.”

In 2007, a tipster told journalists that James and Jim could no longer agree on what direction to take the company. Rumors had it that James wanted to turn Hot or Not into a full-blown social network, but Jim wanted to keep the scope of the website as-is.

By 2017, the website was generating something like $5-6 million a year, with $2 million in profit. That came from 5 million monthly unique visitors and 200 million page views.

James has said that Hot or www.datingranking.net/tr/anastasiadate-inceleme Not worked “a bit like a laundromat in that they let the site run and then collected quarters from the machine.” The team only spent about 10 hours per week working on the site for many years.