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Once you have identified the target demographic and their main dating motivation, you can start thinking about where and how you can reach them online (and not only).

If you googled marketing instruments for website promotion, you definitely came across Search engine optimization (SEO), Pay-per-click (PPC) advertising and Social Media Marketing (SMM). These are the basic digital instruments that have become so vast and complex that they require deep knowledge and experience to be successfully implemented.

But before you choose which channels you will spend your money on, let’s dive into what they all mean, how they work, and what you can expect from each of them.

Search Engine Optimization

If you’ve never heard of it before, Search engine optimization (SEO) – is a set of techniques used to promote a website and make it visible in natural search results in Google or other search engines. In other words, if you are the owner of a dating site for sugar daddies and babies, and someone is looking for the best dating website in this niche on Google, you want the website to be at the top of the search results. The technics and methods you will use to achieve it calls search engine optimization.

• Defining Your Semantic Core. In other words, you need to research and select keywords related to the topic of your site and start creating content (articles, blog posts, etc.) around those keywords. This will help search engines understand the content on your website and rank it better.
• Content is the key. The more content you create and the more consistent you are, the better chances you have to be noticed.
• Optimizing images. Speaking of content optimization, it does not only text you need to keep in mind. Images on your website could be a powerful SEO tool toopress them, make them small in size, and specify ALT tags with keywords for each image.