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By the James Herring | co-maker

Included in the look for our Cannes Lions keynote (Zen and also the Ways Of Visibility Stunt) we have been having a look straight back in the higher marketing and publicity stunts of one’s go out – in the of several you to definitely burnt brightly and you will temporarily to those you to suffered from and you may morphed on lasting yearly incidents.

Good coverage stunt will be avoid people in their tunes, deliver an excellent thunderclap regarding social networking chatter and a ton of news publicity.

Visibility stunts provides a lengthy history due to the fact a disruptive strategy to have opponent names – those who can’t afford to expend the way towards societal awareness and need generate word of mouth quickly.

Along with our brave this new, ad-blockable, ad-skippable business, it’s a potent means to fix cut the new mess and bring focus.

twenty five better publicity stunts of your big date

For the 2012, Felix Baumgartner turned the initial individual crack the sound hindrance (with no assistance of a servers) of the shedding 23 miles throughout the Planet’s stratosphere. This new stunt, which had been formulated, delivered and shown by Purple Bull, captured new earth’s focus and you may pulled in 8m live viewpoints to your YouTube.